Tuesday, June 16, 2009

What is the Wheel of Retailing?

The Wheel of Retailing is a theory to explain the institutional changes that take place when innovators enter the retail arena.

The Wheel of Retailing concept states that new types of retailers usually begin as low-margin, low-price, low-status operations, but later evolve into higher-priced, higher-service operations, eventually becoming like the conventional retailers they replaced.


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  3. Hey there, Thanks for the theory. I just want to have some more insight of the same. Please post something more about it or else let me know form where can I extract the information. Thanks