Tuesday, June 16, 2009

What is the Wheel of Retailing?



Definition:
The Wheel of Retailing is a theory to explain the institutional changes that take place when innovators enter the retail arena.

The Wheel of Retailing concept states that new types of retailers usually begin as low-margin, low-price, low-status operations, but later evolve into higher-priced, higher-service operations, eventually becoming like the conventional retailers they replaced.

2 comments:

  1. Hey I want to share some of my experience with you. I don't know about others but this blog is very helpful for me. Great work that you have done. Thanks for sharing.
    Herbal Potpourri

    ReplyDelete
  2. I just wanted to add a comment here to mention thanks for you very nice ideas. Blogs are troublesome to run and time consuming thus I appreciate when I see well written material. Your time isn’t going to waste with your posts. Thanks so much and stick with it No doubt you will definitely reach your goals! Have a great day!

    diablo incense

    ReplyDelete